Are we choosing the right flagships? The bird species and traits Australians find most attractive
| Autor: | Kerstin K. Zander, Stephen T. Garnett, Gillian B. Ainsworth |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
0106 biological sciences
Male Range (biology) lcsh:Medicine Social Sciences 010501 environmental sciences Surveys 01 natural sciences Choice Behavior Attitudes (Psychology) Geographical Locations Cognition Ornithology NOMINATE Surveys and Questionnaires Psychology Marketing lcsh:Science Animal Signaling and Communication Multidisciplinary Animal Behavior Experimental Design Physics Eukaryota Middle Aged Preference Quiet Geography Research Design Child Preschool Vertebrates Physical Sciences Female Bird Song Research Article Adult Oceania Decision Making Research and Analysis Methods 010603 evolutionary biology Ecology and Environment Birds Young Adult Quantitative Trait Heritable Species Specificity Animals Humans Bird conservation 0105 earth and related environmental sciences Aged Internet Behavior Survey Research lcsh:R Australia Organisms Cognitive Psychology Biology and Life Sciences Acoustics Models Theoretical Amniotes People and Places Cognitive Science lcsh:Q Zoology Neuroscience |
| Zdroj: | PLoS ONE PLoS ONE, Vol 13, Iss 6, p e0199253 (2018) |
| DOI: | 10.1371/journal.pone.0199253 |
| Popis: | Understanding what people like about birds can help target advocacy for bird conservation. However, testing preferences for characteristics of birds is methodologically challenging, with bias difficult to avoid. In this paper we test whether preferred characteristics of birds in general are shared by the individual bird species the same people nominate as being those they consider most attractive. We then compare these results with the birds which appear most frequently in the imagery of conservation advocates. Based on a choice model completed by 638 general public respondents from around Australia, we found a preference for small colourful birds with a melodious call. However, when the same people were asked which five birds they found most attractive, 48% named no more than three, mostly large well-known species. Images displayed by a leading Australian bird conservation organisation also favoured large colourful species. The choice model results suggest conservation advocates can promote a much wider range of bird types as flagships, particularly smaller species that might otherwise be neglected. |
| Databáze: | OpenAIRE |
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