Autor: |
Susan C. Nagel, Sisi Hu, Laura D. Scherer, Lise Saffran, Amanda Hinnant |
Jazyk: |
angličtina |
Rok vydání: |
2020 |
Předmět: |
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Zdroj: |
PLoS ONE PLoS ONE, Vol 15, Iss 1, p e0226711 (2020) |
ISSN: |
1932-6203 |
Popis: |
This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity—the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research—may add a potentially important dimension to accepted categories of integrity and benevolence. |
Databáze: |
OpenAIRE |
Externí odkaz: |
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