REVITALIZACIJA ZABORAVLJENE INDUSTRIJSKE BAŠTINE GRADA OSIJEKA KAO POTENCIJAL RAZVOJA KULTURNIH I KREATIVNIH INDUSTRIJA

Autor: Marta Borić Cvenić, Hrvoje Mesić, Roko Poljak
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Informatologia
Volume 55
Issue 3-4
ISSN: 1330-0067
1848-7793
DOI: 10.32914/i.55.3-4.3
Popis: A highly developed industry used to be synon-ymous with Osijek and the entire Slavonija and Baranja region in the past, but in modern times the notion of industry has taken on a new meaning. Classic factories have disappeared, making room for the development of more modern and innovative industries, including cultural and creative industries. The problem of recognition and conservation of tangible and intangible cultural heritage, which is increas-ingly often at risk, has also come up in the ur-banisation process. Systematic efforts to con-serve and revitalise cultural heritage are need-ed in order to preserve the identity and the culture of the local community. Otherwise it will fall victim to uncontrolled urbanisation, and disappear. Cultural and creative industries are building ways for the development, con-servation and urban regeneration and revitali-sation of the cultural heritage. Repurposed industrial cultural heritage can serve as a re-minder of former glory, but also as a daily in-spiration for new entrepreneurs, creative pro-fessionals, and all other citizens. Local and national governments must make projects aimed at the revitalisation of all types of cul-tural heritage their priority. These projects are highly attractive. Even though they are also challenging and very expensive, they will con-tinue to bear fruit for many years after their implementation by reinforcing their city’s identity, but also through fast-growing cultural tourism. The main objective of this paper is to explore the potentials of the forgotten (invisi-ble) industrial (now cultural) heritage of Osijek within the sector of cultural and creative in-dustries. With this goal in mind, the authors carried out a survey to gauge public awareness of the economic potential offered by the devel-opment of cultural and creative industries, with a focus on the revitalisation of Osijek’s industrial cultural heritage. One of the objec-tives of the survey was also to identify the opinions of different age and education groups in the public about these matters. Regrettably, the awareness of the importance of conserving cultural heritage remains rather low. Educa-tional campaigns, written guidelines, projects and events are needed to educate the broader community in order for the development po-tential of cultural and creative industries to be really manifested.
Iznimno razvijena industrija u prošlosti je bila sinonim za Osijek, no u novije vrijeme pojam industrije više ne predstavlja istu stvar, odnosno klasične tvornice nestaju, a otvara se prostor razvoju modernijih i inovativnijih industrija, i to onima iz područja kulturne i kreativne industrije. U procesu urbanizacije također se pojavljuje problem prepoznavanja i očuvanja sve češće ugrožene kulturne baštine, kako materijalne tako i nematerijalne. Kako bi se identitet i kultura lokalne zajednice očuvali, potrebno je sustavno raditi na očuvanju i revitalizaciji kulturne baštine kako ona ne bi postala žrtvom divlje urbanizacije i pritom nestala, a upravo kulturna i kreativna industrija kreira put prema razvoju, ali i očuvanju te urbanoj regeneraciji i revitalizaciji kulturne baštine. Industrijska kulturna baština svojom prenamjenom ima priliku biti podsjetnik na nekadašnju slavu, ali i svakodnevna inspiracija novim poduzetnicima, kreativcima, ali i svim ostalim građanima. Projekti revitalizacije svih vrsta kulturne baštine moraju biti prioritet lokalne samouprave, ali i čitave države s obzirom da se radi o veoma atraktivnim, ali ujedno i zahtjevnim i iznimno skupim projektima, ali koji će zasigurno nakon realizacije još mnogo godina kasnije ubirati plodove svoga rada kako kroz jačanje identiteta pojedinoga grada, tako i kroz sve brže rastući kulturni turizam. Glavni cilj ovoga rada je istražiti potencijale zaboravljene (nevidljive) industrijske (sada kulturne) baštine Osijeka unutar sektora kulturnih i kreativnih industrija. Slijedom toga, provedeno je i istraživanje o informiranosti javnosti o gospo-darskom potencijalu koji donosi razvoj kulturnih i kreativnih industrija s naglaskom na revitalizaciju industrijske kulturne baštine Osijeka. Cilj istraživanja bio je i definiranje stavova javnosti različitih dobnih i obrazovnih skupina o navedenoj problematici. Nažalost, važnost očuvanja kulturne baštine je i dalje na veoma niskim razinama te se kroz edukacije, pisane smjernice, projekte i manifestacije mora obrazovati širi krug ljudi kako bi se potencijal razvoja sektora kulture i kulturnih i kreativnih industrija zaista i osjetio.
Databáze: OpenAIRE
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