The value of Facebook in nation-wide hospital quality assessment: a national mixed-methods study in Norway

Autor: Hilde Karin Hestad Iversen, Kirsten Danielsen, Øyvind Andresen Bjertnæs, Katrine Damgaard Skyrud
Rok vydání: 2019
Předmět:
Zdroj: BMJ Quality & Safety
BMJ Quality and Safety
ISSN: 2044-5423
Popis: ObjectivesThe objective was to assess the possibility of using a combination of official and unofficial Facebook ratings and comments as a basis for nation-wide hospital quality assessments in Norway.MethodsAll hospitals from a national cross-sectional patient experience survey in 2015 were matched with corresponding Facebook ratings. Facebook ratings were correlated with both case-mix adjusted and unadjusted patient-reported experience scores, with separate analysis for hospitals with official site ratings and hospitals with unofficial site ratings. Facebook ratings were also correlated with patient-reported incident scores, hospital size, 30-day mortality and 30-day readmission. Facebook comments from 20 randomly selected hospitals were analysed, contrasting the content and sentiments of official versus unofficial Facebook pages.ResultsFacebook ratings were significantly correlated with most patient-reported indicators, with the highest correlations relating to unadjusted scores for organisation (0.60, pConclusionsFacebook ratings were associated with patient-reported indicators, hospital size, and 30-day mortality. Qualitative comments from official Facebook are more relevant for hospital evaluation than unofficial sites. More research is needed on using Facebook ratings as a standalone indicator of patient experiences in national quality measurement, and such ratings should be reported together with research-based patient experience indicators and with explicit criteria for the inclusion of unofficial sites.
Databáze: OpenAIRE