| Popis: |
Consumer's buying behavior depends on what and how much he could get from the products, and price is the deciding factor for consumer utility. Manufacturers can achieve benefits maximization through making reasonable pricing strategy. This article establishes benefits function of the manufacturers in “t rade old for new”, and through example analysis, studies the influence to the comsumers’ buying behavior and manufacturers’ benefits by the products’ trade old for new price and the consumers’ reservation price. |
