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Nowadays Businesses are faced with terribly extreme realities in the hyper-competitive world, and data drives it. Companies that have the most effective information make the fewest mistakes, that successively help them to remain ahead of the pack. Today’s digital society through the explosion of huge information and also the net of things has produced a large amount of data. To create any sense of all this information is the challenge. With all of this information what is helpful and what is not? That’s why Data Analytics is so essential for today’s industries. This can help businesses become smarter, more efficient and more productive. This is used to discover hidden patterns, market trends and client preferences for the advantage of organizational decision making. It will produce a clear competitive advantage while boosting both conversions and revenue. Data information and knowledge have always played a very important role in business. In Data Analytics a huge amount of raw data is collected and arranged to come up with Statistical explanations out of the accessible information and make actionable insights from it. The amount of different types of data that can be collected and stored is increasing. So Companies would like new solutions for analysis and processing the data. The paper aims to demonstrate that, how Data Analytics is effective in managing the company, also discussed where Data Analytics helpful to improve business performance |
