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Babson College So far electronic commerce has primarily been limited to electronic business-to-business transactions and small, but quickly growing, consumer-oriented activities on the Internet, such as electronic advertisements mated with the traditional mail-order operations. What lies ahead in the future is a concept of true global electronic commerce (GEC), in which firms will exploit a virtual value chain to migrate much of their value-adding activities from the physical marketplace to the virtual marketplace. The capability for business concerns to be able to reach out to a global business community at a relatively small cost is very attractive and promises to transform international business. Despite this realization, it has become increasingly evident that the proliferation of GEC is dependent on resolution of a myriad of technical, organizational, economic, cultural, political, and legal issues. In this study, field studies of 10 companies in Hong Kong and Finland were conducted with an eye towar... |
