A Qualitative Research to Explore the Purchase Behavior Determinants of Middle-Aged Women
| Autor: | Pelin Arsezen Otamis, Duygu Aydin Unal, Onur Dirlik |
|---|---|
| Rok vydání: | 2012 |
| Předmět: |
Consumption (economics)
Turkey business.industry Turkish Advertising symbolic meaning Clothing behavioral disciplines and activities language.human_language middle-aged women mental disorders language Position (finance) General Materials Science The Symbolic business Psychology Social psychology psychological phenomena and processes Consumer purchase behavior Qualitative research |
| Zdroj: | Procedia - Social and Behavioral Sciences. 62:1337-1341 |
| ISSN: | 1877-0428 |
| DOI: | 10.1016/j.sbspro.2012.09.228 |
| Popis: | This study investigates the socio-cultural factors hidden in purchase behavior of middle-aged women from the symbolic consumption view. Using qualitative research, in-depth interviews with 11 women were conducted. As a result of the interviews, the symbols that Turkish women ascribe to clothing are explored and their reflections on Turkish women's purchase behavior of clothes are exposed. Consequently, the symbolic meanings that Turkish women ascribe to the position of women in accordance with culture-specific values are found to be determinants of their purchase behavior. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|