Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions
| Autor: | Raquel Gómez-López, Jesús Collado Agudo, Ángel Herrero Crespo, Patricia Martínez García de Leaniz |
|---|---|
| Přispěvatelé: | Universidad de Cantabria |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
media_common.quotation_subject
Geography Planning and Development Sustainable tourism TJ807-830 Certification Management Monitoring Policy and Law TD194-195 Structural equation modeling Renewable energy sources Willingness to pay Strategic management Certified hotels Quality (business) GE1-350 sustainable tourism Marketing media_common competitiveness ComputingMilieux_THECOMPUTINGPROFESSION Environmental effects of industries and plants Renewable Energy Sustainability and the Environment Quality Competitiveness Environmental sciences quality certified hotels strategic management Business |
| Zdroj: | Sustainability, Vol 13, Iss 12733, p 12733 (2021) Sustainability Volume 13 Issue 22 Sustainability 2021, 13(22), 12733 UCrea Repositorio Abierto de la Universidad de Cantabria Universidad de Cantabria (UC) |
| ISSN: | 2071-1050 |
| Popis: | This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel’s image will positively influence stay intention and willingness to pay a premium. At the same time, awareness of, and trust in, certification bodies both have a positive effect on a certified hotel’s image. Finally, awareness of certification bodies also exerts a positive effect on trust in certification bodies. The results offer hoteliers potential strategies for customer behavioral intentions enhancement. |
| Databáze: | OpenAIRE |
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