IZAZOVI UNAPRJEĐENJA POSLOVANJA PRIVATNOG SMJEŠTAJA U REPUBLICI HRVATSKOJ

Autor: Vlahov, Antonio
Rok vydání: 2021
Předmět:
Zdroj: Acta turistica
Volume 33
Issue 2
ISSN: 1848-6061
0353-4316
DOI: 10.22598/at/2021.33.2.203
Popis: Smještajni kapaciteti u objektima tzv. privatnog smještaja u Republici Hrvatskoj imaju važnost kao u niti jednom drugom sustavu turizma u svijetu. Preko 60% ukupne smještajne ponude nalazi se u apartmanima, sobama i kućama za odmor kojima upravlja oko 70.000 građana i mikro poslovnih subjekata. S kontinuiranim i vrlo intenzivnim porastom kapaciteta ove skupine smještaja, javljaju se i sve brojniji izazovi u organizaciji i poslovanju istih. Stoga se u radu analizira opći okvir i kontekst u kojem se događa njihov snažni rast. Svrha i cilj rada je istražiti i analizirati razlike unutar velike skupine privatnih iznajmljivača, izazove u poslovanju, kao i njihove motive bavljenja ovim poslom. S ciljem definiranja ključnih razlikovnih skupina iznajmljivača, provedeno je izviđajno istraživanje putem dubinskih intervjua s odabranim ekspertima iz poslovne prakse. U drugom dijelu rada, istražuje se važnost pojedinih motiva za bavljenje poslom, odnosno ulaskom u djelatnost privatnog smještaja. Rezultati istraživanja i dosadašnje spoznaje dovode do jasnih zaključaka temeljem kojih se predlažu smjernice za buduće operativne planove razvojnih strategija privatnog smještaja u Hrvatskoj, ali i daljnja znanstvena istraživanja u ovom području.
Accommodation capacities in the so-called ‘private accommodation’ facilities play an important role in the Republic of Croatia as in no other tourism system worldwide. Over 60% of total accommodation supply accounts for apartments, rooms and houses for rent which are managed by about 70,000 citizens and micro business entities. Continuous and very intensive increase in the capacities within this accommodation segment induces a growing number of challenges in terms of their organisation and business activity. Therefore, this paper is focused on the analysis of general framework and context within which their intensive growth is taking place. The purpose and objective of the paper is to analyse the differences within a large group of private accommodation suppliers, their business challenges, as well as their motives for engaging in this business. With the aim to define the key differential groups of accommodation suppliers, explorative research was conducted through in-depth interviews with chosen experts from business practice. The second part of the paper is focused on examining the importance of the particular motives for engaging in this business, namely, offering private accommodation. Research results and former knowledge lead to clear conclusions based on which it is possible to suggest the guidelines for future operative plans for private accommodation development strategies in Croatia as well as further guidelines for future scientific research within this field.
Databáze: OpenAIRE
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