The marketing plan and outcome indicators for recruiting and retaining parents in the HomeStyles randomized controlled trial
| Autor: | Colleen Delaney, Jennifer Martin-Biggers, Carol Byrd-Bredbenner, Mallory Koenings, Virginia Quick |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Gerontology
Parents Male Health Knowledge Attitudes Practice Pediatric Obesity 020205 medical informatics Health Behavior Psychological intervention Medicine (miscellaneous) Child Behavior 02 engineering and technology law.invention Treatment and control groups 0302 clinical medicine Randomized controlled trial law Preventive Health Services 0202 electrical engineering electronic engineering information engineering Pharmacology (medical) Attrition 030212 general & internal medicine Community Health Services Young adult Child Children Marketing Marketing of Health Services lcsh:R5-920 Parenting Middle Aged Retention Child Preschool Female Recruitment lcsh:Medicine (General) Adult medicine.medical_specialty Research Subjects Services marketing Childhood obesity 03 medical and health sciences Young Adult medicine Humans Preschool Motivation business.industry Research Patient Selection Feeding Behavior medicine.disease Physical therapy business Marketing plan |
| Zdroj: | Trials Trials, Vol 18, Iss 1, Pp 1-18 (2017) |
| ISSN: | 1745-6215 |
| Popis: | Background Despite the critical importance of successful recruitment and retention to study integrity, reporting of recruitment and retention strategies along with factors associated with successful recruitment and retention of participants in health-related interventions remain rare, especially for health and obesity prevention programs. Thus, the purpose of this article is to retrospectively examine the recruitment and retention marketing plan used in the online HomeStyles randomized controlled trial (RCT) and discuss outcomes associated with completion of the intervention. Methods The HomeStyles RCT is an online intervention developed to motivate parents of young children to gain the skills and self-confidence needed to shape home environments and lifestyles to be protective against childhood obesity. Using the seven Ps of services marketing (i.e., people, place, product, physical evidence, price, promotion, and process), a comprehensive and systematic plan for recruitment and retention was implemented and outcomes assessed. Results A total of 489 parents with a young child aged 2 to |
| Databáze: | OpenAIRE |
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