Richfield's management: Focusing on the top line

Autor:	Bob Gilbert
Rok vydání:	1993
Předmět:	Boosting (machine learning) business.industry Marketing strategy Chain (unit) Tourism Leisure and Hospitality Management Revenue Operations management Franchise Business Marketing Line (text file) Hotel management Line management Industrial organization Flag (geometry)
Zdroj:	The Cornell Hotel and Restaurant Administration Quarterly. 34:46-51
ISSN:	0010-8804
DOI:	10.1016/0010-8804(93)90106-s
Popis:	America's largest third-party hospitality-management company, Richfield Hotel Management, provides management services to over 150 hotels and resorts under more than 20 different chain affiliations, as well as to independent hotels. This article discusses Richfield's marketing strategy (including the appropriate franchise flag), its yield-management system, its management of franchises, and its approach to developing people.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::07825c6bc4be64631200073934f7a163 https://doi.org/10.1016/0010-8804(93)90106-s Zobrazit plný text záznamu