Familiarity, monotony, or variety : The role of flavor complexity in food intake
| Autor: | E.P. Köster, J. Mojet |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: |
Food intake
Market introduction strategy Food boredom Advertising Variety (cybernetics) Implicit real-world methodology Health & Consumer Research Food Food products Arousal motivation theory Consumer insight Perceived flavor complexity Psychology Flavor Food Health & Consumer Research Cognitive psychology |
| Zdroj: | Flavor Flavor. Woodhead Publishing |
| DOI: | 10.1016/b978-0-08-100295-7.00013-x |
| Popis: | The perceived complexity of new food products plays a crucial role in their introduction to the market. Simple flavors and textures that have the advantage of being accepted at first sight quickly become boring, whereas complex new tastes are not immediately liked, but have to pass a phase of exploration before becoming liked for a much longer time. The mechanisms that govern these processes are discussed in the chapter, and ways are indicated that lead to the introduction of products with long-lasting success. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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