Still a Hard-to-Reach Population? Using Social Media to Recruit Latino Gay Couples for an HIV Intervention Adaptation Study
| Autor: | Jonathan López Matos, Elwin Wu, Jonathan Capote, Silvia Chavez Baray, Andrew Z Shultz, Alex Carballo-Diéguez, Javier López Rios, Robert H. Remien, Eva M. Moya, Juan J. DelaCruz, Justin Manusov, Scott D. Rhodes, Hugo Ovejero, Omar Martinez, Theo G. M. Sandfort |
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| Jazyk: | angličtina |
| Rok vydání: | 2014 |
| Předmět: |
Male
Persuasion Psychological intervention HIV Infections online recruitment strategies Men who have sex with men Social media 0302 clinical medicine 030212 general & internal medicine media_common Communication in public health education.field_of_study Volunteers--Recruiting lcsh:Public aspects of medicine Hispanic or Latino Public relations Hispanic American gay men 16. Peace & justice lcsh:R858-859.7 The Internet 0305 other medical science Psychology Social psychology Adult medicine.medical_specialty Sexual Behavior media_common.quotation_subject HIV prevention Population Health Informatics lcsh:Computer applications to medicine. Medical informatics 03 medical and health sciences Risk-Taking Latino MSM medicine Humans Homosexuality Male Latino gay couples education Health communication Internet Original Paper 030505 public health business.industry Patient Selection Public health lcsh:RA1-1270 Spanish-speaking Latino men who have sex with men (MSM) HIV infections—Prevention business |
| Zdroj: | Journal of Medical Internet Research, Vol 16, Iss 4, p e113 (2014) Journal of Medical Internet Research |
| ISSN: | 1438-8871 |
| Popis: | Background: Online social networking use has increased rapidly among African American and Latino men who have sex with men (MSM), making it important to understand how these technologies can be used to reach, retain, and maintain individuals in care and promote health wellness. In particular, the Internet is increasingly recognized as a platform for health communication and education. However, little is known about how primarily Spanish-speaking populations use and engage with each other through social media platforms. Objective: We aimed to recruit eligible couples for a study to adapt “Connect ‘n Unite” (an HIV prevention intervention initially created for black gay couples) for Spanish-speaking Latino gay couples living in New York City. Methods: In order to successfully design and implement an effective social media recruitment campaign to reach Spanish-speaking Latino gay couples for our ongoing “Latinos en Pareja” study, our community stakeholders and research team used McGuire’s communication/persuasion matrix. The matrix guided our research, specifically each marketing “channel”, targeted “message”, and target population or “receiver”. We developed a social media recruitment protocol and trained our research staff and stakeholders to conduct social media recruitment. Results: As a result, in just 1 month, we recruited all of our subjects (N=14 couples, that is, N=28 participants) and reached more than 35,658 participants through different channels. One of the major successes of our social media recruitment campaign was to build a strong stakeholder base that became involved early on in all aspects of the research process—from pilot study writing and development to recruitment and retention. In addition, the variety of “messages” used across different social media platforms (including Facebook, the “Latinos en Pareja” study website, Craigslist, and various smartphone applications such as Grindr, SCRUFF, and Jack’d) helped recruit Latino gay couples. We also relied on a wide range of community-based organizations across New York City to promote the study and build in the social media components. Conclusions: Our findings highlight the importance of incorporating communication technologies into the recruitment and engagement of participants in HIV interventions. Particularly, the success of our social media recruitment strategy with Spanish-speaking Latino MSM shows that this population is not particularly “hard to reach”, as it is often characterized within public health literature. [J Med Internet Res 2014;16(4):e113] |
| Databáze: | OpenAIRE |
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