Future Scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
| Autor: | Iván Alonso Montoya Restrepo, Héctor Ojeda Mantilla, Luz Alexandra Montoya Restrepo |
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| Předmět: |
future
Sanitation Agrochemical Strategy Horticulture lcsh:Agriculture Agricultural science Floriculture lcsh:Agriculture (General) Phytosanitary certification brand name Brand names business.industry lcsh:S 57 Ciencias de la vida Biología / Life sciences biology Forestry prospective 58 Plantas / Plants lcsh:S1-972 positioning marketing Animal Science and Zoology Identification (biology) business Agronomy and Crop Science Food Science |
| Zdroj: | Redalyc Repositorio UN Universidad Nacional de Colombia instacron:Universidad Nacional de Colombia Revista Facultad Nacional de Agronomía Medellín, Vol 68, Iss 2, Pp 7743-7753 (2015) |
| Popis: | Using the description of the importance of the floriculturesector and contrasting the identification of the behavior of brandname and generic products in the flower sector, future scenarioswere identified for the creation of strategies of market permanenceand positioning for brand name agrochemical products. In thiscase, representatives with broad experience in the floriculturesector of La Sabana de Bogota D.C. were selected, with whom thestate of and possible projections for agrochemical products for thesector were evaluated with a prospective methodology. As a result,strategies were generated for achieving market permanence andpositioning for brand name agrochemical products. |
| Databáze: | OpenAIRE |
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