City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement
| Autor: | Nikolaos Stylos, Irene Kamenidou, Constantinos-Vasilios Priporas |
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| Rok vydání: | 2020 |
| Předmět: |
Marketing
city brand personality media_common.quotation_subject 05 social sciences Life satisfaction Generation Z economic crisis Test (assessment) social media engagement Originality 0502 economics and business residents Personality 050211 marketing Social media City image Psychology Social psychology 050203 business & management Daily routine media_common |
| Zdroj: | Priporas, C-V, Stylos, N & Kamenidou, I 2019, ' City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis : Predictors of city-related social media engagement ', Journal of Business Research . https://doi.org/10.1016/j.jbusres.2019.05.019 |
| ISSN: | 0148-2963 |
| Popis: | The originality of the present study lies in that it examines generation Z residents' engagement with the city's social media during economic crisis in relation to city image, city brand personality and residents' overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents' engagement with city's social media. The results also demonstrate a negative linkage between residents' overall satisfaction and their engagement with the city's social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed. |
| Databáze: | OpenAIRE |
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