Autor:	Francesco M. Nicosia, Charles Y. Glock
Rok vydání:	1964
Předmět:	Marketing Aggregate behavior Sociology Business and International Management Consumption (sociology) Positive economics Socioeconomics
Zdroj:	Journal of Marketing. 28:51-54
ISSN:	1547-7185 0022-2429
DOI:	10.1177/002224296402800311
Popis:	Although there has been a growth in the amount of social science dealing with consumers, for the most part sociologists have not been concerned with the study of the AGGREGATE behavior of consumers. Here is a discussion of some of the ways that sociological theories and methods may contribute toward the prediction and explanation of aggregate consumption behavior.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05544d83a19d1f4b9933c027bf943da7 https://doi.org/10.1177/002224296402800311 Zobrazit plný text záznamu Plný text ve formátu PDF