Communicating about infectious disease threats: Insights from public health information officers
Autor: | Yan Jin, Santosh Vijaykumar, Lucinda Austin, Hyoyeun Jun, Glen Nowak |
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Jazyk: | angličtina |
Rok vydání: | 2019 |
Předmět: |
Marketing
Organizational Behavior and Human Resource Management medicine.medical_specialty business.industry Communication Public health media_common.quotation_subject 05 social sciences 050801 communication & media studies Public relations C800 0508 media and communications Phone Infectious disease (medical specialty) Perception 0502 economics and business medicine Social media business Practical implications Health communication 050203 business & management media_common |
ISSN: | 0363-8111 |
Popis: | The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews with 40 national, state, and local public health information officers (PIOs). Interviewees shared their experiences and insights related to how IDTs are communicated to the public, including the different types of traditional and social media used, how they develop and assess IDT messages, and their perceptions regarding the IDT risk amplification process. Theoretical and practical implications for health public relations and public health communication are discussed. |
Databáze: | OpenAIRE |
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