| Popis: |
This chapter presents an expose on colour trends and colour forecasting and the difference between them. It highlights the main influences on colour trends and how they interact with design, products and materials. It examines the connection between design, material and colour and underlines the importance of colour trends to products and brands as well as the life cycle of colour trends in various industry sectors. The chapter also explores the discipline of colour research, the profile and skills of a colour researcher as well as the common methods used to researching and forecasting colours. |
