| Popis: |
In this study we will test the psychological processes driving one specific procedure of norm activation (i.e. salience) used by Cialdini, Reno, and Kallgren (1990, study 2 and study 3). When developing the focus theory of normative conduct, Cialdini et al., (1990, Study 2 and 3) reported that fewer participants littered in an environment containing a single piece of litter than in both a clean environment and a fully littered environment. These results were explained by a process of increased norm activation, as the one single piece of litter activated the (injunctive) anti-litter norm more strongly than both the clean environment and a fully littered environment. In an online experiment using a mixed-design, participants will be randomized to view stimulus material (i.e. photos) depicting one of three states of the environment (state of the environment: clean vs. one piece of litter vs. fully littered) across four settings (setting: amusement park vs. student dormitory vs. parking garage vs. supermarket). Participants will be asked to indicate the extent to which each setting makes them think about the five social norms (not stealing, helping the elderly, not littering, not standing too close to others and not playing load music). Hence, norm activation will be operationalized as the extent to which each setting makes them think about the anti-littering norm, where a higher rating indicates higher norm activation norm. In addition, we will also explore if norm activation affect rated strengths of both perceived injunctive anti-littering norm and descriptive norm for littering. Based on focus theory of normative conduct, we will test the following hypotheses and research questions. |
