Impacts of Digital Technostress and Digital Technology Self-Efficacy on Fintech Usage Intention of Chinese Gen Z Consumers
| Autor: | You-Kyung Lee |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
digital technostress
Geography Planning and Development Applied psychology TJ807-830 02 engineering and technology Management Monitoring Policy and Law TD194-195 Renewable energy sources digital techno self-efficacy 020204 information systems 0502 economics and business Technostress 0202 electrical engineering electronic engineering information engineering GE1-350 Chinese Gen Z consumers fintech usage intention Self-efficacy Environmental effects of industries and plants Digital marketing Renewable Energy Sustainability and the Environment business.industry 05 social sciences Regression analysis Research findings Environmental sciences 050211 marketing Psychology business |
| Zdroj: | Sustainability Volume 13 Issue 9 Sustainability, Vol 13, Iss 5077, p 5077 (2021) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su13095077 |
| Popis: | The role of digital technostress and self-efficacy in digital marketing research is seldom discussed and even more rarely examined among Gen Z consumers. This study investigates the relationships between four sub-dimensions of technostress (complexity, overload, invasion, and uncertainty), digital technology self-efficacy, and fintech usage intention. Data from a total of 266 Chinese Gen Z consumers were used in multiple regression analysis. The results of the study generally support that all sub-dimensions of technostress were negatively related to fintech usage intention. Related to the moderating effects of digital technology self-efficacy on the relationship between the four sub-dimensions of technostress and fintech usage intention, significant interaction effects with complexity and overload were found. Finally, the study discusses the theoretical and managerial implications of the research findings. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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