Strategic planning of Indonesian skincare clinics
| Autor: | Aulia Putri Fajartriyani, Sam'un Jaja Raharja, Ratna Meisa Dai, Cosvi Hardinata |
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| Předmět: |
Strategic planning
7S McKinsey framework Process management media_common.quotation_subject five forces Porter’s SWOT analysis General Medicine Competitor analysis lcsh:S1-972 language.human_language Unit of analysis Indonesian Beauty language Retrenchment skincare clinics Strategic management Business lcsh:Agriculture (General) media_common |
| Zdroj: | Scopus-Elsevier Russian Journal of Agricultural and Socio-Economic Sciences, Vol 90, Iss 6, Pp 203-215 (2019) |
| Popis: | Business activity is one of the important activities within the company. The tendency of an effort to be superior to the competitors is the main target of all business units. We need strategic planning that can support the achievement of company goals. Good management of this business creates a high-profit business; therefore the business strategy development is needed. To determine and develop the strategy, SWOT analysis is needed. The unit of analysis of this research is Rafa health and beauty lifestyle aesthetic clinic in Bandung. The method used is qualitative descriptive by analyzing the business environment from internal and external aspects. The internal analysis uses McKinseyâs 7S and external analysis using Porterâs five forces. After that, the analysis technique uses the SWOT matrix with the EFAS and IFAS approaches. The results show that the Rafa aesthetic clinic is in Quadrant II, which is the right strategy implemented is a turn-around strategy (retrenchment) that is designed to strengthen the basic competencies of a unique organization. |
| Databáze: | OpenAIRE |
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