Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms
| Autor: | Kapoor,Anuj Pal, Vij,Madhu |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
access-based consumption
Online fashion renting online furniture renting platforms Collaborative consumption online fashion renting sharing economy Access-based Consumption Sharing economy collaborative consumption Online furniture renting platforms General Business Management and Accounting Computer Science Applications |
| Zdroj: | Journal of Theoretical and Applied Electronic Commerce Research Volume 16 Issue 2 Pages 19-207 Journal of theoretical and applied electronic commerce research v.16 n.2 2021 SciELO Chile CONICYT Chile instacron:CONICYT |
| ISSN: | 0718-1876 |
| DOI: | 10.4067/S0718-18762021000200113 |
| Popis: | Online furniture rental platforms are expanding choice and convenience, allowing customers to rent from a wide array of providers with the click of a button or tap of a finger. The business of online furniture rental is undergoing rapid change as new online platforms race to capture markets and customers across most of the metropolitan cities in India. The paper aims to investigate attributes for online furniture rental platforms by proposing and empirically testing platform attributes-conversion model, examine how platform characteristics influence the renting decision of a consumer and how it subsequently lead to conversion. A mix method design was adopted for the study and a pilot study comprising of 341 respondents was carried out. The study focuses on six key attributes - occupational mobility, psychological ownership, complementary services, social gratification, perceived value, and customization, while identifying the most important attributes for renting furniture online. |
| Databáze: | OpenAIRE |
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