Narratives are Persuasive Because They are Easier to Understand: Examining Processing Fluency as a Mechanism of Narrative Persuasion
| Autor: | Olivia M. Bullock, Richard Huskey, Hillary C. Shulman |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Persuasion
media_common.quotation_subject Communication Communication. Mass media ComputingMilieux_PERSONALCOMPUTING social cognition processing fluency P87-96 strategic communication Identification (information) Social cognition Argument identification Narrative Strategic communication Psychology narrative persuasion Processing fluency Mechanism (sociology) Social Sciences (miscellaneous) Cognitive psychology media_common |
| Zdroj: | Frontiers in Communication, Vol 6 (2021) |
| ISSN: | 2297-900X |
| DOI: | 10.3389/fcomm.2021.719615 |
| Popis: | Theory suggests that people are more persuaded by information presented within a narrative. We argue there is room for greater understanding about why this may be the case. Accordingly, we 1) examine whether narratives are indeed more persuasive than non-narratives and 2) evaluate two theoretical mechanisms that could be responsible for these effects. Results from a laboratory-based, preregistered experiment (N= 554) support our primary argument that narratives are processed more fluently (easily) than non-narratives, and when processing is eased, persuasion becomes more likely. This work offers a parsimonious and powerful explanation for the advantages of providing persuasive information within a narrative format and advances theory in narrative persuasion. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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