Catalyzing sustainable fisheries management through behavior change interventions
| Autor: | Gavin McDonald, Pablo T Rojas, Stephen J. Box, Stuart Campbell, Raymond Jakub, Michaela Clemence, Rebecca Twohey, Courtney Cox, Molly Wilson, Micah Effron, Steve Gaines, Gabriel M. S. Vianna, Rocky Sanchez Tirona, Fel Cesar Cadiz, Dean Apistar, Roquelito H Mancao, Paul Butler, Diogo Veríssimo |
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| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
0106 biological sciences
行为改变活动 Impact evaluation Philippines TURF reserve pesquerías a pequeña escala 01 natural sciences Contributed Papers Ecology monitoring and evaluation Marine reserve Behavior change Fishes evaluación de impacto Biological Sciences Livelihood Social marketing social marketing manejo de pesquerías fisheries management Fisheries management Brazil Conservation of Natural Resources campañas de cambio de comportamiento TURF 保护区 渔业管理 Fishing impact evaluation perceptions data behavior change campaigns Fisheries behavior change campaigns fisheries management impact evaluation monitoring and evaluation perceptions data 社会营销 010603 evolutionary biology mercadotecnia social 认知数据 Behavioral and Social Science social marketing TURF reserve Animals reserva TURF monitoreo y evaluación Environmental planning Life Below Water Ecology Evolution Behavior and Systematics Nature and Landscape Conservation Agricultural and Veterinary Sciences 010604 marine biology & hydrobiology small-scale fisheries small‐scale fisheries 小型渔业 Contributed Paper 监测和评估 Indonesia 影响评估 Sustainability datos de percepción Business Environmental Sciences |
| Zdroj: | Conservation Biology Conservation biology : the journal of the Society for Conservation Biology, vol 34, iss 5 |
| ISSN: | 1523-1739 0888-8892 |
| Popis: | Small‐scale fisheries are an important livelihood and primary protein source for coastal communities in many of the poorest regions in the world, yet many are overfished and thus require effective and scalable management solutions. Positive ecological and socioeconomic responses to management typically lag behind immediate costs borne by fishers from fishing pressure reductions necessary for fisheries recovery. These short‐term costs challenge the long‐term success of these interventions. However, social marketing may increase perceptions of management benefits before ecological and socioeconomic benefits are fully realized, driving new social norms and ultimately long‐term sustainable behavior change. By conducting underwater visual surveys to quantify ecological conditions and by conducting household surveys with community members to quantify their perceptions of management support and socioeconomic conditions, we assessed the impact of a standardized small‐scale fisheries management intervention that was implemented across 41 sites in Brazil, Indonesia, and the Philippines. The intervention combines TURF reserves (community‐based territorial use rights for fishing coupled with no‐take marine reserves) with locally tailored social‐marketing behavior change campaigns. Leveraging data across 22 indicators and 4 survey types, along with data from 3 control sites, we found that ecological and socioeconomic impacts varied and that communities supported the intervention and were already changing their fishing practices. These results suggest that communities were developing new social norms and fishing more sustainably before long‐term ecological and socioeconomic benefits of fisheries management materialized. Article impact statement: Moving from overfishing to sustainability, behavior change campaigns can be used to transition fisheries from near‐term losses to long‐term gains. |
| Databáze: | OpenAIRE |
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