The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions
| Autor: | Rodrigo Franco Gonçalves, Fernando José Barbin Laurindo, Claudia Aparecida de Mattos, Mauro de Mesquita Spinola, Aline Borges |
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| Rok vydání: | 2021 |
| Předmět: |
Decision support system
Computer Networks and Communications Computer science business.industry 05 social sciences Information technology Context (language use) 02 engineering and technology Library and Information Sciences Business value REVISÃO SISTEMÁTICA Systematic review Conceptual framework 020204 information systems 0502 economics and business Employee engagement 0202 electrical engineering electronic engineering information engineering 050211 marketing Strategic management Artificial intelligence business Information Systems |
| Zdroj: | Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual) Universidade de São Paulo (USP) instacron:USP |
| ISSN: | 0268-4012 |
| Popis: | Artificial Intelligence tools have attracted attention from the literature and business organizations in the last decade, especially by the advances in machine learning techniques. However, despite the great potential of AI technologies for solving problems, there are still issues involved in practical use and lack of knowledge as regards using AI in a strategic way, in order to create business value. In this context, the present study aims to fill this gap by: providing a critical literature review related to the integration of AI to organizational strategy; synthetizing the existing approaches and frameworks, highlighting the potential benefits, challenges and opportunities; presenting a discussion about future research directions. Through a systematic literature review, research articles were analyzed. Besides gaps for future studies, a conceptual framework is presented, discussed according to four sources of value creation: (i) decision support; (ii) customer and employee engagement; (iii) automation; and (iv) new products and services. These findings contribute to both theoretical and managerial perspectives, with extensive opportunities for generating novel theory and new forms of management practices. |
| Databáze: | OpenAIRE |
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