Competence Branding : A Strategic Differentiation Approach for Business Organizations

Autor:	Lloydon B Alleyne, Olusanmi C. Amujo, Olutayo Otubanjo
Rok vydání:	2015
Předmět:	Marketing Corporate branding Business administration Geography Planning and Development Business Competence-based management Competence (human resources)
Zdroj:	Journal of Euromarketing. 24:149-169
ISSN:	1049-6483
DOI:	10.9768/0024.02.149
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::02da005fbc08f8a6189a9fa47545b1a3 https://doi.org/10.9768/0024.02.149 Zobrazit plný text záznamu