Customer Centricity in Medical Affairs Needs Human-centric Artificial Intelligence
| Autor: | Carmen Moreno, Amy Newman, Greg Kostello, Alexander Bedenkov, Lyra Agustin, Lana Feng, Nipun Jain |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Value (ethics)
Coronavirus disease 2019 (COVID-19) Information Management Health Personnel media_common.quotation_subject Review Article 030226 pharmacology & pharmacy 03 medical and health sciences 0302 clinical medicine Customer centricity Artificial Intelligence Outcome Assessment Health Care Health care Humans Pharmacology (medical) Function (engineering) media_common Pharmacology Health professionals Delivery of Health Care Integrated SARS-CoV-2 business.industry Virtual world Communication COVID-19 Human centric Business Artificial intelligence |
| Zdroj: | Pharmaceutical Medicine |
| ISSN: | 1179-1993 1178-2595 |
| DOI: | 10.1007/s40290-020-00378-1 |
| Popis: | The evolution of healthcare, together with the changing behaviour of healthcare professionals, means that medical affairs functions of pharmaceutical organisations are constantly reinventing themselves. The emergence of digital ways of working, expedited by the COVID-19 pandemic, means that pharmaceutical-healthcare relationships are evolving to operate in an increasingly virtual world. The value of the pharmaceutical medical affairs function is dependent on understanding customers' needs and providing the right knowledge at the right time to physicians. This requires a human-centric artificial intelligence (AI) approach for medical affairs, which allows the function to query internal and external data sets in a conversational format and receive timely, accurate and concise intelligence on their customers. |
| Databáze: | OpenAIRE |
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