Social Interactions Sparked by Pictorial Warnings on Cigarette Packs

Autor: Marissa G. Hall, Noel T. Brewer, Kathryn Peebles, Seth M. Noar, Kurt M. Ribisl, Laura Bach
Jazyk: angličtina
Rok vydání: 2015
Předmět:
Zdroj: International Journal of Environmental Research and Public Health, Vol 12, Iss 10, Pp 13195-13208 (2015)
International Journal of Environmental Research and Public Health
Volume 12
Issue 10
Pages 13195-13208
ISSN: 1660-4601
Popis: The Message Impact Framework suggests that social interactions may offer smokers the opportunity to process pictorial warnings on cigarette packs more deeply. We aimed to describe adult smokers’ social interactions about pictorial cigarette pack warnings in two longitudinal pilot studies. In Pilot Study 1, 30 smokers used cigarette packs with one of nine pictorial warnings for two weeks. In Pilot Study 2, 46 smokers used cigarette packs with one of five pictorial warnings for four weeks. Nearly all smokers (97%/96% in Pilot Study 1/2) talked about the warnings with other people, with the most common people being friends (67%/87%) and spouses/significant others (34%/42%). Pilot Study 2 found that 26% of smokers talked about the warnings with strangers. Discussions about the health effects of smoking and quitting smoking were more frequent during the first week of exposure to pictorial warnings than in the week prior to beginning the study (both p <
0.05). Pictorial warnings sparked social interactions about the warnings, the health effects of smoking, and quitting smoking, indicating that pictorial warnings may act as a social intervention reaching beyond the individual. Future research should examine social interactions as a potential mediator of the impact of pictorial warnings on smoking behavior.
Databáze: OpenAIRE