Effectiveness of HIV Prevention Social Marketing With Injecting Drug Users
| Autor: | Guili Zhang, Les Pappas, Diana L Cassady, Susan M. Kegeles, David R. Gibson, Joyce Mitchell |
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| Jazyk: | angličtina |
| Rok vydání: | 2010 |
| Předmět: |
Drug
medicine.medical_specialty media_common.quotation_subject Health Behavior Psychological intervention Field Action Report Context (language use) HIV Infections Audience segmentation California Interviews as Topic Risk-Taking Acquired immunodeficiency syndrome (AIDS) medicine Humans Needle Sharing Substance Abuse Intravenous Health Education media_common business.industry Public health Public Health Environmental and Occupational Health Advertising medicine.disease Social marketing Needle-Exchange Programs Health promotion Outcome and Process Assessment Health Care Social Marketing business |
| Popis: | Social marketing involves applying marketing principles to promote social goods. In the context of health behavior, it has been used successfully to reduce alcohol-related car crashes, smoking among youths, and malaria transmission, among other goals. Features of social marketing, such as audience segmentation and repeated exposure to prevention messages, distinguish it from traditional health promotion programs. A recent review found 8 of 10 rigorously evaluated social marketing interventions responsible for changes in HIV-related behavior or behavioral intentions. We studied 479 injection drug users to evaluate a community-based social marketing campaign to reduce injection risk behavior among drug users in Sacramento, California. Injecting drugs is associated with HIV infection in more than 130 countries worldwide. |
| Databáze: | OpenAIRE |
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