Place branding, embeddedness and endogenous rural development: Four European cases

Autor: Mechthild Donner, Fatiha Fort, Lummina Horlings, Sietze Vellema
Přispěvatelé: Urban and Regional Studies Institute, Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Centre de Coopération Internationale en Recherche Agronomique pour le Développement (Cirad)-Institut National de la Recherche Agronomique (INRA)-Centre international d'études supérieures en sciences agronomiques (Montpellier SupAgro)-Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier (CIHEAM-IAMM), Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Planning Department, University of Groningen, Knowledge, Technology and Innovation group, Wageningen University and Research Centre [Wageningen] (WUR), Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier (CIHEAM-IAMM), Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Institut National de la Recherche Agronomique (INRA)-Centre de Coopération Internationale en Recherche Agronomique pour le Développement (Cirad)-Centre international d'études supérieures en sciences agronomiques (Montpellier SupAgro), Wageningen University and Research [Wageningen] (WUR), Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro)-Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier (CIHEAM-IAMM)
Jazyk: angličtina
Rok vydání: 2017
Předmět:
Economic growth
Strategy and Management
rural areas
développement endogène
0211 other engineering and technologies
WASS
développement régional
02 engineering and technology
milieu rural
intégration
Economic geography
place branding
Marketing
05 social sciences
SAFFRON
021107 urban & regional planning
food network
REGIONS
Gestion et management
embeddedness
Technologie and Innovatie
Knowledge Technology and Innovation
Kennis
[SHS.GESTION]Humanities and Social Sciences/Business administration
France
image de marque
irlande
Embeddedness
Context (language use)
ireland republic
vertical integration
Place branding
0502 economics and business
PORTUGAL
QUALITY
TERRITORIALISATION
AGENDA
business.industry
regional development
public image
Public diplomacy
FRAMEWORK
endogenous development
Brand management
Brand extension
allemagne
food networks
Business administration
Business
Rural area
Kennis
Technologie and Innovatie
050212 sport
leisure & tourism
Tourism
Zdroj: Place Branding and Public Diplomacy, 13(4), 273-292. PALGRAVE MACMILLAN LTD
Place Branding and Public Diplomacy 13 (2017) 4
Place Branding and Public Diplomacy
Place Branding and Public Diplomacy, Palgrave Macmillan, 2016, pp.1-20. ⟨10.1057/s41254-016-0049-z⟩
Place Branding and Public Diplomacy 4 (13), 273-292. (2016)
Place Branding and Public Diplomacy, Palgrave Macmillan, 2016, 13 (4), pp.1-20. ⟨10.1057/s41254-016-0049-z⟩
Place Branding and Public Diplomacy, 13(4), 273-292
ISSN: 1751-8040
1751-8059
DOI: 10.1057/s41254-016-0049-z⟩
Popis: This article deals with place branding on the regional scale, in the rural context of food and tourism networks in Europe. Place branding is linked to the concepts of endogenous rural development, territory and embeddedness, by analysing how the valorisation of specific rural assets takes shape. The overall objective is to provide more understanding of how the branding of rural regions can contribute to endogenous rural development.Four European regional rural cases on place branding are explored, two from France, one from Ireland and one from Germany. Described are pre-conditions for branding, brand management, cooperation forms and development outcomes. The analysis is based on interviews as primary data and various secondary data. The cases all involve multiple stakeholders, and integrate the capacities and needs of local people. The findings show different levels of societal, structural and territorial embeddedness, and that higher degrees of embeddedness contribute to a successful branding process. The results indicate that place branding can support endogenous rural development and benefits from the adoption of common values and joint reflections on brand extensions, although there remains a need for more consistent impact measurement methods.
Databáze: OpenAIRE
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