The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values
| Autor: | Faiz Muhammad Khuwaja, Hasan Zahid, Muhammad Danish, Saqib Ali, Muhammad Shoaib Sajjad |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
010501 environmental sciences
01 natural sciences lcsh:TD1-1066 Microeconomics Green computing religious value 0502 economics and business Economics Pakistan green IT lcsh:Environmental technology. Sanitary engineering Ecology Evolution Behavior and Systematics 0105 earth and related environmental sciences General Environmental Science Consumption (economics) Renewable Energy Sustainability and the Environment e-waste 05 social sciences Energy consumption Green Information Technology Overconsumption Sustainability Green consumption 050211 marketing theory of consumption values Value (mathematics) |
| Zdroj: | Environments, Vol 6, Iss 5, p 53 (2019) Environments Volume 6 Issue 5 |
| ISSN: | 2076-3298 |
| Popis: | Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested. |
| Databáze: | OpenAIRE |
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