Colours and Price Offers: How Different Price Communications Can Affect Sales and Customers’ Perceptions

Autor:	Benedetta Grandi, Maria Grazia Cardinali
Rok vydání:	2022
Předmět:	Marketing History Polymers and Plastics Business and International Management Industrial and Manufacturing Engineering
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
DOI:	10.2139/ssrn.4052192
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::01c05f1fbb4d1c4bf4b3d011ff3ab894 https://doi.org/10.2139/ssrn.4052192 Zobrazit plný text záznamu