Performance Parameters as Indicators of Success and Predictors of Failure in Strategic Management

Autor:	Norman Pearson, Robert Boissoneau, Stephen J. Tvorik
Rok vydání:	1998
Předmět:	business.industry Environmental resource management Business Management and Accounting (miscellaneous) ComputerApplications_COMPUTERSINOTHERSYSTEMS Strategic management Competitor analysis Diversification (marketing strategy) Marketing business Industrial organization
Zdroj:	Journal of Professional Services Marketing. 17:41-67
ISSN:	0748-4623
DOI:	10.1300/j090v17n02_04
Popis:	The purpose of this study is to articulate a logical structure of performance as represented by a model used to guide value-based management. It can be used to analyze industry leaders and to develop a comparative performance profile. As a strategic tool it can analyze competitors to identify strengths, weaknesses, opportunities, and threats in the marketplace. Those organizations pursuing diversification or acquisition strategies can use this tool to identify targets of opportunity.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::00ae6e4f8cb31278829b7c9128d168a9 https://doi.org/10.1300/j090v17n02_04 Zobrazit plný text záznamu