| Popis: |
The easy access to trademark logos, marks, words and phrases on the social media sites has given much room to the proliferation of unauthorised use of trademarks by a lot of people. This has led to a lot of legal disputes which seems to have no headway a result of the rise in online technology. This work placed more emphasis on the trademark infringement cases perpetuated on social media platforms by some of these brands as well as the various legislations that govern these trademark infringements. trademark infringement on social media has contributed to the general growth of other brands. Regular posting of relevant materials with a distinctive and unique style and tone attributable only to that brand goes a long way to build confidence in the users that the source of the information is official. Until the law is properly modelled to fit the ever growing need for social media protection of trademarks and social media providers improve on the standard of protection attributable to trademark and intellectual property protection, cases of trademark infringements on social media sites will continue to prevail. |
