Informed choice or guessing game? Understanding caregivers’ perceptions and use of infant formula labelling
| Autor: | Lisa Katzer, Hazel Fowler, Gillian Duffy, Lenka Malek |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
0301 basic medicine
Adult Male Decision Making Ethnic group Medicine (miscellaneous) Qualitative property Information needs Choice Behavior 03 medical and health sciences Food Preferences 0302 clinical medicine Food Labeling Humans 030212 general & internal medicine Product (category theory) Qualitative Research Medical education 030109 nutrition & dietetics Nutrition and Dietetics Public Health Environmental and Occupational Health Australia Infant Consumer Behavior Focus Groups Focus group Educational attainment language.human_language Infant Formula Caregivers Food policy language Female Perception Psychology Breast feeding Research Paper New Zealand |
| Zdroj: | Public Health Nutr |
| ISSN: | 1368-9800 |
| Popis: | ObjectiveAlthough breast-feeding is the recommended way to feed an infant, a safe and nutritious substitute for breast milk is needed for infants who are not breast-fed. Labelling information on infant formula (IF) products aims to enable caregivers (who have already made the decision to use IF) to make informed product choices. Yet, there is limited data on how caregivers understand and use the information provided on IF packaging. The present study aimed to increase understanding of caregivers’ interpretation and use of the following label elements on IF products: the nutrition information statement; the ingredients list; and statements around nutrition content and health claims.DesignQualitative data were obtained from twenty-one focus group discussions. To enable comparison of findings by education level and ethnicity, focus group participants were homogeneous with respect to educational attainment (Australian groups) or ethnic background (New Zealand groups).SettingFocus groups were conducted in metropolitan and regional areas of Australia and New Zealand.ParticipantsCaregivers (n 136) of formula-fed infants.ResultsFramework analysis revealed that caregivers commonly experience difficulties when using labelling information, particularly when trying to identify and understand key differences between products. Moreover, comparing products can be a complex task regardless of education level and ethnicity.ConclusionsFurther research is required to determine the most effective strategies for meeting information needs of caregivers and allowing easier identification and understanding of product differences. This is especially important given that the vast range of IF products across large price ranges in the market adds to the complexity of purchase decisions. |
| Databáze: | OpenAIRE |
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