| Popis: |
The authors of this paper believe that insight into latent concerns of users is essential to design for emotion. The added value of mapping latent concerns in the ‘basic model to Product emotions’ (Desmet 2002), is illustrated by means of a case study. The case describes a project that focused on reducing the nuisance of homeless Hindu men in the Transvaal area of The Hague, The Netherlands. For this user group, the individual concerns are thoroughly mapped and translated into designs that create a high emotional impact. It illustrates that latent concerns are extremely useful in social projects. Since solving social problems often requires change of people’s behaviour, addressing relevant concerns is crucial. Concluding, the added value of addressing latent concerns is threefold. It enables designers to 1) design for the right concerns 2) come up with meaningful designs and 3) get motivated and inspired as a design team. |
