Lietuvos vartotojų kooperacijos konkurencingumo tyrimas ir jo didinimo perspektyvos

Autor: Ramunė Rūgytė, Vytautas Vengrauskas
Rok vydání: 2002
Předmět:
Zdroj: Ekonomika 2002, t. 60(2), p. 140-149.
Ekonomika, 2002, t. 60 (2), p. 140-149
Ekonomika, Vol 60, Iss 2 (2002)
ISSN: 2424-6166
1392-1258
DOI: 10.15388/ekon.2002.17278
Popis: For the research of competitiveness of Lithuanian consumers' co-operation M.E. Porter competitive advantage model modified for co-operative sector was used. Based on this model matrix for evaluation of competitiveness of consumers' co-operation was created. The research of consumers co-operative members, questioning of 47 co-operatives' directors and a member of Lithuanian consumers co-operation union enabled to identify the strengths and the weaknesses of individual factors. In this article the means for the competitiveness increasement, associated with improvement of system's wholesale, co-operative image, members' loyalty to co-operative increasement were presented
Databáze: OpenAIRE