Lietuvos vartotojų kooperacijos konkurencingumo tyrimas ir jo didinimo perspektyvos
Autor: | Ramunė Rūgytė, Vytautas Vengrauskas |
---|---|
Rok vydání: | 2002 |
Předmět: |
lcsh:Commerce
Kooperacija lcsh:HB71-74 Competitiveness enlargement Lithuanian consumers co-operation lcsh:Economics as a science Kooperatinis sektorius Competitiveness lcsh:HF1-6182 Lietuva (Lithuania) Konkurencija / Competition Competitive advantage Cooperative sector Vartotojai / Consumers General Economics Econometrics and Finance |
Zdroj: | Ekonomika 2002, t. 60(2), p. 140-149. Ekonomika, 2002, t. 60 (2), p. 140-149 Ekonomika, Vol 60, Iss 2 (2002) |
ISSN: | 2424-6166 1392-1258 |
DOI: | 10.15388/ekon.2002.17278 |
Popis: | For the research of competitiveness of Lithuanian consumers' co-operation M.E. Porter competitive advantage model modified for co-operative sector was used. Based on this model matrix for evaluation of competitiveness of consumers' co-operation was created. The research of consumers co-operative members, questioning of 47 co-operatives' directors and a member of Lithuanian consumers co-operation union enabled to identify the strengths and the weaknesses of individual factors. In this article the means for the competitiveness increasement, associated with improvement of system's wholesale, co-operative image, members' loyalty to co-operative increasement were presented |
Databáze: | OpenAIRE |
Externí odkaz: |