Raising Public Awareness of Clinical Trials: Development of Messages for a National Health Communication Campaign
Autor: | Nancy L. Atkinson, Karen Silver, Robert Bailey, Marin P Allen, Grace Mishkin, Rebecca Ledsky, Kelli Carrington, Rose Mary Padberg, Jennifer Berktold, Lenora Johnson, Holly A. Massett, Andrea Denicoff, David M. Dilts |
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Rok vydání: | 2017 |
Předmět: |
Adult
Male Health Knowledge Attitudes Practice medicine.medical_specialty Health (social science) Alternative medicine MEDLINE Health Promotion Library and Information Sciences Public opinion 03 medical and health sciences 0302 clinical medicine Quality of life (healthcare) medicine Humans 030212 general & internal medicine Clinical Trials as Topic Medical education Salience (language) business.industry Communication Public Health Environmental and Occupational Health Focus Groups Public relations Focus group United States Clinical trial Health Communication Public Opinion 030220 oncology & carcinogenesis Female Patient Participation business Primary research |
Zdroj: | Journal of Health Communication. 22:373-385 |
ISSN: | 1087-0415 1081-0730 |
Popis: | Clinical trials are essential for developing new and effective treatments and improving patient quality of life; however, many trials cannot answer their primary research questions because they fall short of their recruitment goals. This article reports the results of formative research conducted in two populations, the public and primary care physicians, to identify messages that may raise awareness and increase interest in clinical trials and be used in a national communication campaign. Results suggested that participants were primarily motivated to participate in clinical trials out of a self-interest to help themselves first. Messages illustrated that current treatments were tested via clinical trials, helped normalize trials as routine practices, and reduced concerns over trying something new first. Participants wanted messages that portray trials as state-of-the-art choices that offer some hope, show people like themselves, and are described in a clear, concise manner with actionable steps for them to take. The study revealed some differences in message salience, with healthy audiences exhibiting lower levels of interest. Our results suggest that targeted messages are needed, and that communication with primary health-care providers is an important and necessary component in raising patient awareness of the importance of clinical trials. |
Databáze: | OpenAIRE |
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