Innovation in educational marketing: a study applied to Brazilian private higher education institutions
| Autor: | Daniela Menezes Garzaro, Claudia Brito Silva Cirani, Fernanda Edileuza Riccomini, Samara de Carvalho Pedro, Kambou Sie Kevin |
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| Rok vydání: | 2021 |
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| Zdroj: | Journal of Marketing for Higher Education. :1-21 |
| ISSN: | 1540-7144 0884-1241 |
| Popis: | Educational marketing enabled higher education institutions (HEIs) to identify consumer needs and prepare actions to enhance their competitiveness. The educational field specificities are not consi... |
| Databáze: | OpenAIRE |
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