Distribution channel strategy and efficiency performance of the life insurance industry in Taiwan

Autor:	Pao-Long Chang, Mei Su Chen
Rok vydání:	2010
Předmět:	Marketing business.industry Distribution (economics) Distribution management system Sample (statistics) Life insurance Data envelopment analysis sense organs Business skin and connective tissue diseases Productivity Finance Financial services Communication channel
Zdroj:	Journal of Financial Services Marketing. 15:62-75
ISSN:	1479-1846 1363-0539
Popis:	Changes in regulations and laws, in the past few decades, have affected Taiwan’s life insurance industry and caused many insurers to modify their marketing strategies. This article analyzes the evolution of the productive patterns in a sample of 24 life insurers that operated in Taiwan from 1997 to 2006. We estimate Malmquist productivity indexes and decompose them into four sources of productivity change. Further, we compare the differences in efficiency scores before and after the change of distribution channel strategy. The results suggest that a direct distribution channel strategy performs better than a non-direct distribution channel strategy in terms of efficiency and productivity change. It means that the coexisting direct/indirect distribution systems cannot improve the efficiency of life insurers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ffeaa123719b28ade6536dab63516a3d https://doi.org/10.1057/fsm.2010.6 Zobrazit plný text záznamu Plný text ve formátu PDF