Communication support of the organization on the Internet
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
Ñеклама
branding ÑопÑовождение коммÑникаÑионное ÑÑнкÑии ÑÐµÐºÐ»Ð°Ð¼Ñ advertising media brand image бÑенд ÑÑедÑÑва ÑÐµÐºÐ»Ð°Ð¼Ñ marketing strategy advertising Ð¸Ð¼Ð¸Ð´Ð¶ÐµÐ²Ð°Ñ Ñеклама advertising features маÑкеÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑаÑÐµÐ³Ð¸Ñ |
| DOI: | 10.18720/spbpu/3/2022/vr/vr21-5868 |
| Popis: | ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена изÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑникаÑионного ÑопÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð² инÑеÑнеÑе, а ÑоÑнее Ð²Ð¸Ð´Ñ Ð¸ ÑÑнкÑии ÑекламÑ, модели маÑкеÑинговой коммÑникаÑии, инÑÑÑÑменÑÑ Ð¸ меÑÐ¾Ð´Ñ ÐºÐ¾Ð¼Ð¼ÑникаÑионного ÑопÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð² ÑеÑи инÑеÑнеÑ. Ðа пÑимеÑе компании «Etlon Coffee» бÑло ÑаÑÑмоÑÑено коммÑникаÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑелÑноÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, изÑÑена Ñ Ð°ÑакÑеÑиÑÑика и бÑли ÑазÑабоÑÐ°Ð½Ñ ÑекомендаÑии по ÑлÑÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑникаÑионного ÑопÑовождениÑ. This work is devoted to the study of communication support on the Internet, namely types and functions of advertising, marketing communication models, tools and methods of communication support on the Internet. In the example of the company «Etlon Coffee» the communication activities of the company were considered, the characteristics and recommendations for improving communication support were studied. |
| Databáze: | OpenAIRE |
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