Product recalls and organizational learning: ConAgra's responses to the peanut butter and pot pie crises

Autor:	Robert S. Littlefield, Amy N. Miller
Rok vydání:	2010
Předmět:	Marketing Organizational Behavior and Human Resource Management Peanut butter Recall business.industry Communication media_common.quotation_subject Advertising Ambiguity Content analysis Organizational learning Product (category theory) business Psychology media_common Crisis communication
Zdroj:	Public Relations Review. 36:361-366
ISSN:	0363-8111
DOI:	10.1016/j.pubrev.2010.06.001
Popis:	This study focused on ConAgra's communication strategies utilized during its peanut butter and pot pie product recalls. A content analysis revealed that ConAgra handled each recall differently, with little evidence of organizational learning. The use of strategic ambiguity during the peanut butter recall enabled ConAgra to respond more successfully to consumers than during the pot pie recall.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ffbf05c8a9a747de981c0c9840e7709e https://doi.org/10.1016/j.pubrev.2010.06.001 Zobrazit plný text záznamu Full Text from ScienceDirect