Hotel Reservation Systems -An Evaluation of Practices in British Hotels

Autor:	Hui-Lin Chiu, Arthur Meidan
Rok vydání:	2014
Předmět:	Marketing planning Service (business) Hotel design Reservation media_common.cataloged_instance Advertising Business Yield management Marketing Reservation system Hotel manager media_common
Zdroj:	Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131610
DOI:	10.1007/978-3-319-13162-7_98
Popis:	This paper investigates the various reservation methods used by British hotels and their relative importance. It is the first published study of this kind related to the British hotel sector. The results suggest that the most important reservation methods are those that contribute to improved 'personalised service' to guests or/and 'marketing planning'.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ff8901b25cceb02b5223315c42702fee https://doi.org/10.1007/978-3-319-13162-7_98 Zobrazit plný text záznamu