A comment on Alderson's intellectual legacy

Autor:	John Fraedrich
Rok vydání:	2007
Předmět:	Work (electrical) Value (economics) Falsifiability Business Management and Accounting (miscellaneous) Marketing theory Sociology Grand theory Business and International Management Positive economics Management
Zdroj:	European Business Review. 19:524-528
ISSN:	0955-534X
DOI:	10.1108/09555340710830145
Popis:	PurposeThe purpose of this paper is to explain how Wroe Alderson's concepts have been cited and used in the last two decades as well as the gap that still exists for researchers to answer about the grand theory of marketing.Design/methodology/approachThe paper provides a comment on Alderson's intellectual legacy.FindingsThe practical implication is that Alderson's 150 falsifiable, functionalistic propositions have not been empirically verified.Originality/valueThe paper explains why Alderson's work is still important.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ff2f8b8caee64d78c824b13c666c3126 https://doi.org/10.1108/09555340710830145 Zobrazit plný text záznamu