| Popis: |
Impulsive purchasing is a special irrational purchasing behavior, the factors of which have been always the spotlight of the researches from the scholars and the merchants Rook and Fisher (Normative influence on impulsive buying behavior. J Consum Res 22(3):305–313, 1995). Because of the Internet, the shopping environment has changed and broken the limitation of space and time, many new characteristics has emerged in the impulsive purchasing, even some traditional factors has gotten changeover. This article has collected the research literature of the influencing factors of impulsive purchase, and had further researches of the mechanism, process, personal traits and the psychological change of consumers. Therefore, it proposes the new factors that affect impulsive purchasing, and build purchasing models of impulsive purchasing based on mental accounting, and the frame models of impulsive purchasing based on cultural difference and mental accounting. |
