Analysis of Factors Affecting Consumer’s Purchase Intention Impact on Customer Behavior Outcomes

Autor:	Bambang Suteja, CindyNoviani Putri, R. Basiya, R.A. Marlien
Rok vydání:	2020
Předmět:	Brand image Price perception Advertising Business Consumer behaviour
Zdroj:	Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020).
ISSN:	2352-5428
DOI:	10.2991/aebmr.k.210311.086
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ff1567c39bd43fc7e013df9e1209171d https://doi.org/10.2991/aebmr.k.210311.086 Zobrazit plný text záznamu