Innovations in Service Accessibility: A Role of Information Technology with Special Reference to Banking Industry in India
| Autor: | Narender Singh Bhati |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Finance
Service (business) Mobile banking business.industry media_common.quotation_subject Information technology 02 engineering and technology Payment Investment banking Credit card Front office 020204 information systems 0202 electrical engineering electronic engineering information engineering 020201 artificial intelligence & image processing business Financial services media_common |
| Zdroj: | 2019 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE). |
| DOI: | 10.1109/iccike47802.2019.9004368 |
| Popis: | Communication & IT have increased significance of banking industry in India, which has led to a situation where, no one can even think of the survival of banking industry in India. In last few decades, banks have been investing a huge amount for adopting Information Technology (IT) for the purpose of setting up net banking, ATM’s, telebanking, debit cards, credit cards, mobile banking, electronic payments etc. This advancement in technology adopted by banks aimed at providing quality services to the customers. Banking deregulations has provided Indian banks to increase their revenues by providing diversified financial services like, investment banking, credit card mortgage, financial depository etc. In current era, banking industry in present complex business environment, has changed from simply intermediary to huge financial market, which is capable for providing many financial services at one place. The present study aims at examining the customers’ service accessibility by adopting information technology (IT) supported system in banking industry. The study included various primary factors affecting service accessibility i.e. banking services, safety of services, front office services, add-on services, and service reliability etc. The collected data was analysed using multiple regression in order to predict the customers’ perception about the accessibility of banking services. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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