Research on Influencing Factors of Chinese Mobile Communication Customers’ Switching Intention by Mobile Number Portability
| Autor: | Xiong Fangping, Li haibo, Rui Tingting, Jia Jia, Miao Miao |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Service quality
Computer Networks and Communications Computer science business.industry media_common.quotation_subject 05 social sciences Switching barriers Structural equation modeling Order (business) 0502 economics and business Mobile number portability Customer satisfaction Quality (business) Mobile telephony 050207 economics Marketing business 050203 business & management media_common |
| Zdroj: | International Journal of Future Generation Communication and Networking. 9:229-238 |
| ISSN: | 2233-7857 |
| DOI: | 10.14257/ijfgcn.2016.9.4.20 |
| Popis: | In order to explore the Influencing Factors of Switching Intention by Mobile Number Portability .We build up a structural equation model for Chinese mobile customers’ influence factors on MNP intention. Including competitive attraction, subjective norm, and policy perception, customer satisfaction, switching barriers, network quality, awareness rates, perceived service quality, usage habits and switching cost. According to empirical analysis, we find that customers with different perceive levels in MNP polices have significant differences in switching intention. And through the analysis and comparison, we find that the influence factors and the path coefficients of the customers’ switching intention are also different when they have different perceive levels in MNP policy. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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