The local-mobile paradox: Missed innovation opportunities at local newspapers

Autor:	John Wihbey, Meg Heckman
Rok vydání:	2019
Předmět:	business.industry Communication media_common.quotation_subject 05 social sciences 050801 communication & media studies Advertising Mobile Web Newspaper 0508 media and communications State (polity) Publishing 0509 other social sciences 050904 information & library sciences business media_common
Zdroj:	Newspaper Research Journal. 40:317-328
ISSN:	2376-4791 0739-5329
DOI:	10.1177/0739532919835610
Popis:	We employ a mixed-methods approach to examine the state of mobile web publishing among U.S. local newspapers. Analysis of the mobile version of news websites (N = 100) across the 50 states yields an uneven picture, with innovation lagging in key areas. A survey with local owner-operators (N = 77) in a large U.S. state suggests that devoting attention to mobile audiences may be associated with revenue opportunities, and the ability to innovate is not necessarily associated with firm size. We explore implications for the viability of local news.
Databáze:	OpenAIRE
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